In March of 2021, the Goshen Public Library began a rebranding process.
Now, in the summer of 2022, the rebranding is finished, and comes complete with a new visual identity, state-of-the-art equipment and a new logo.
The logo is built around community involvement, and includes elements of the Spanish language.
This change is just one of several measures that the Library has undertaken in order to reach out to the Hispanic population in Goshen.
Also among the new additions is a community outreach director, whose primary objective is to bring awareness of the library’s resources to the greater Goshen community.
The library also recently installed a book locker, which allows individuals to put books on hold and check them out at their own convenience; even if the library is closed.
The visual identity is built around three phrases: ‘Spark curiosity’, ‘Kindle excitement’, and ‘Ignite community’, which library officials hope will help to usher it further into the 21st century, and present the library as more than just a place for books.
– Dante Stanton